Futr za jutr

research, service design, in collaboration with Maruša Dolinar, Žan Girandon, Tjaša Mužina, Luka Pleskovič and Simon Rozman
Service design challange

Futr za jutr is a combination of a smartphone app and a self-service food locker. The app streamlines the communication between the stakeholders, whereas the food lockers make pickup points more accessible for users and decrease the volunteers’ workload. By introducing self-service pickup point model food donations do not depend solely on volunteers and can be expanded to other areas outside cities, which further decreases food waste. In order to propose a business viable and holistic solution we had to conduct broad research to understand the complex systemic issue we were addressing. First, we looked into edible food waste problematic in Slovenia and gathered insights from various stakeholders in the food industry. In the process we cooperated with distributors, retailers, grocery store employees, volunteers and the Ministry of Agriculture, Forestry and Food. We immersed ourselves into the lives of volunteers by delivering donated food surplus from retailers to people in need ourselves. This way we could better grasp the inconveniences volunteers are facing and the daily struggles of the people in need. After the research, we narrowed down our topic to the following problem statement: “How might we better utilise edible food waste generated in the second half of the supply chain by systemically optimising food donations?”

© Pia Groleger